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Vecta on Trade Shows
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Attending a Trade Show
is a big commitment:
- What are you trying
to achieve?
- Is it the right
show for your purpose?
- How will you know
if you have acheived what you want?
- Have you got the
skills and resources to attract attention,
qualify the leads and follow them up
appropriately?
If you are unsure about
any of these, get help. It may cost some more but will
avoid you wasting everything.
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Strategy
for Export Sales |
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We advise on seven key
business development stages:
- strategising -
where, when and how and with what to compete
- hunting -
identifying the hunting grounds and tactics
- attracting -
getting the attention of qualified prospects
- engaging -
beginning the relationship
- monitoring -
keeping an eye on progress
- nurturing -
broadening and deepening the sales activity
- converting -
finalising the deal
Remember:
- Trade Shows are mostly
about attracting attention and engaging with
potential or actual clients and partners
- Do the strategising
and hunting before the event or
you will fail
- Do the monitoring,
nurturing and converting mostly
after the event or you risk wasting all that time
and cost
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More
on the seven stages and how we can help |
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Our approach is based
on several steps, each optional and customisable to your
situation:
- an initial free and
confidential face-to-face, email or phone
discussion of your ambition for the UK market and
informal feedback
- a modest-cost
fixed-price review of your draft business plan
including initial comments on the strategy,
market opportunity, key risks, necessary
resources, business and technology networks and
partnerships, likely locations, etc
- time-based support
to develop the plan to mitigate risks, reduce
timescales and increase chances of success
- ad-hoc or interim
representative support in UK as you take
practical steps in the UK market and beyond
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V5EI:
More on Vecta's Export-Invest services |
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Our
Strategy Experts Network is dedicated to exploring the
key issues related to developments in business strategy.
This involves projecting the evolution of market areas
and approaches, identifying strategic business needs and
understanding revenue models and valuations.
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Ask
us about how we can help you expand internationally: Frank.Morris@vecta5.com |
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Vecta Consulting Limited, Mulberry House,
2 The Spinney,
Cottenham, CAMBRIDGE, CB24 8RN
Tel:
+44 (0) 1954 250222, Fax:
+44 (0) 1954 252333
© 2001-2014 Vecta Consulting Limited
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Vecta5
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