Yet their efforts are critical to serving customers, raising revenue, reducing costs, and accelerating cash flow.

Profits are not secure enough to ignore the benefits of involving and aligning staff at all levels with the development and execution of business strategy.

Innovation, of products, processes and businesses, is key along with the applied technology but both have to be right.

• How do you identify, articulate and communicate an effective business strategy that will differentiate you from your competitors, be robust against technology evolution and world events, align the efforts of your staff, be credible for your customers, and deliver lasting value?
• Does your strategy have the right balance between product or technology leadership, operational excellence and customer intimacy?
• Is your business plan realistic? Does it have the resilience to survive a range of reasonably likely busines or technology threats?
• How do you improve the effectiveness of your business in serving your customers better, removing unnecessary activity, re-aligning your business structure, and moving more cash to staff and your bottom line?
• How do you close the gaps in your internationalisation effort, identifying the early customers, business and technology partners necessary to ensure success?
• How do you encourage innovation in key areas and achieve a faster return from the changes?
• How do you use all the available internal and external communications channels and methods to ensure success?
• How do you interpret the website statistics from your e-commerce operation?